Jason Southall joined WKU as the Assistant Director of Marketing and Fan Experience in the fall of 2025.
In his role, Southall leads grassroots marketing and student engagement initiatives while being the primary marketing contact for Men's Basketball and Volleyball, while also serving as a secondary contact for Football.
Southall previously worked at Houston from 2023-25, where he served as a Graduate Assistant in the Marketing and Fan Engagement department. He was also a Marketing Intern at Vanderbilt during the 2022-23 school year, and has worked as a Promotions Assistant with the Nashville Sounds. At Houston, he oversaw marketing initiatives for Track and Field, Golf, Swimming and Diving, Soccer and Women’s Basketball, and also worked as the secondary contact for Baseball. Southall led the day-to-day duties for The Pride Rewards app, the fan rewards app for University of Houston Athletics. At Vanderbilt, he was the lead intern for Baseball, Track and Field, Men’s and Women’s Basketball and Football.
Southall, a native of Cottontown, Tennessee, graduated from Lipscomb with a Bachelor's degree in Marketing in 2023, and graduated from Houston with a Master of Arts In Sport and Fitness Administration inn 2025.
