Cannon McDaniel is the Senior Manager of Business Development for Hilltopper Sports Properties (HSP) and manages corporate partnerships and business development for HSP — the department’s multimedia rights holder.
McDaniel works with local, regional and national companies to create sponsorship packages that increase brand visibility, engage Hilltopper fans and support each partner’s business goals. He oversees the full partnership process, from prospecting and proposal development to contract negotiation, activation and renewal.
McDaniel is a native of Bowling Green and is a 2022 graduate, earning his bachelor’s degree with a major in marketing and a sales concentration.
Last updated August 2026
