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Lindsay Boyden has been a valuable member of WKU's athletic administration since June 2008 and currently serves as Associate Athletic Director for Marketing. Boyden started in Bowling Green, Ky., in November 2007 as an account executive at IMG before moving to Director of Marketing at WKU in the summer of 2008 until her promotion to Assistant Athletic Director in February 2011. She was elevated to Associate Athletic Director in August 2013.
Boyden oversees all advertising and promotional efforts for all 19 sports at WKU, executes special events, helps to manage the social media sites for WKU Athletics as well as supervises the WKU spirit squads. Boyden also oversees a staff, which includes a Director of Marketing, a marketing intern and student workers.
Boyden was named the 2012 Professional Marketing Association (PMA) Marketer of the Year and also earned multiple National Association of Collegiate Marketing Administrators (NACMA) awards for work on sponsorship programs and promotional designs.
WBKO-TV in Bowling Green named Boyden a "Hometown Hero" in February 2011 for the "Spread the Red" Education Day Game, which was a year-long partnership between WKU Athletics and Warren County and Bowling Green schools that saw over 7,000 elementary students attend a Lady Topper basketball game during the school day. For a time, curriculum in the schools centered around learning about statistics, geography and other elements that could translate to intercollegiate athletics, and the culmination took place at a basketball game on a college campus during the school day.
Prior to arriving at WKU, Boyden was an account executive for Ad Results Ad Agency in Richmond, Va., from February-November 2007. She spent nearly three years from August 2004-February 2007 as the Director of Student Promotions and Women's Athletic Marketing at VCU, where she also earned her Master of Science degree in Recreation, Parks and Sport Leadership in August 2003.
The Mathews, Va., native earned her bachelor's degree in political science from Randolph-Macon College in 2002, where she played four years of basketball and two years of softball.
She and her husband, David, a men's basketball coach at WKU, reside in Bowling Green.
