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Larry Cash, who held the role of Assistant Director of the Hilltopper Athletic Foundation (HAF) since August 2013, was named the Executive Director of the HAF in the fall of 2015. Cash added the title of Associate Athletic Director for Development in March 2017. He oversees athletic department fundraising and is the primary liaison for the Jack and Jackie Harbaugh Stadium Club and priority seating in E.A. Diddle Arena.
He is tasked with managing the HAF operations, and working directly with WKU's donors, board members and volunteers to generate, sustain and increase giving to WKU Athletics. Since 2013, the HAF has continued to set records both in total donor participation, annual fund revenue and corvette raffle ticket sales.
Cash comes to WKU following six years as a Development Assistant for the K Fund at the University of Kentucky. A Bowling Green native, Cash is a 1998 graduate of Meade County High School who went on to earn his bachelor's degree from the University of Kentucky in 2003, master's in sports administration from Eastern Kentucky University in 2006, and completed his MBA from Morehead State in the fall of 2013.
Cash resides in Bowling Green with his wife Lesley, who is an academic advisor in the College of Health and Human Services at WKU and they have one son, Aiden.
