BOWLING GREEN, Ky. – WKU Athletics has named Cruz Martin the new Voice of the Lady Toppers ahead of the 2026-27 athletic season.
"We're thrilled to welcome Cruz Martin as the new Voice of the Lady Toppers," said Hilltopper Sports Properties General Manager Jennifer Starke. "Cruz brings tremendous energy, professionalism, and a genuine passion for storytelling that will resonate with our fans and student-athletes alike. His commitment to delivering an engaging broadcast experience and celebrating the tradition of Lady Topper Basketball and Hilltopper Volleyball and Softball makes him an outstanding addition to our team. We look forward to hearing his voice bring exciting moments to life throughout the upcoming season."
Martin will serve as the primary voice of Lady Topper Basketball on the radio and Varsity Network along with volleyball, soccer and softball broadcasts on Varsity Network and ESPN+. He will also serve as backup for Randy Lee on football, men's basketball and baseball radio broadcasts. Martin will also host the monthly Tops Live shows with head coaches Travis Hudson and Greg Collins and the weekly Tops Live podcasts with the volleyball and women's basketball programs.
"I've always wanted to be 'The Voice' of a team, and for that to happen here is pretty special," said Martin. "If I'm doing my job right, I'll be able to help create new and lasting memories for Hilltopper Nation. There's a lot of promise with the Lady Toppers across all sports this year, and I hope everyone is ready to join us for the ride!"
Martin is a 2025 graduate of Indiana University where he majored in Sports Media. While at Indiana, he served as a play-by-play announcer for multiple outlets including Big Ten Plus, IU Radio Network, WIUX Sports, WHCC 105.1 FM, Borden SportsNet and IndianaSRN among others.
Following graduation, Martin moved to Nashville where he freelanced a play-by-play broadcaster with Lipscomb on ESPN+, Tennessee on SEC Network+ and WKU on ESPN+. At the time of his hiring, he was the youngest broadcaster in the SEC. He also spent time as a radio board operator and producer at Cromwell Media in Nashville, working games for the Nashville Predators, Nashville Sounds, Vanderbilt and Middle Tennessee.
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