"Our nationally televised games generated invaluable exposure for not only our respective sport programs and student-athletes but also our university, our sponsorship partners, Bowling Green and Warren County," Athletic Director Todd Stewart said. "We all realize the responsibility our Athletics department has while being viewed by so many as the front porch of the University. Appearing on National Television 18 times and generating $44 million in media exposure value validates the importance and relevance of these games for our university and many constituents."
Approximately $41 million was generated from television brand exposure, while nearly $3 million came from earned media and owned social media value throughout the year. 1
During 2023-24, the Hilltoppers appeared on National Television 18 different times, as well as mainstream streaming platforms 168 times:
- FOX (1 game)
- Football at Ohio State
- TBS (1)
- Men's Basketball vs. Marquette (NCAA Tournament)
- ESPN (2)
- Football at Louisiana Tech
- Football vs. Old Dominion (Famous Toastery Bowl)
- ESPNU (5)
- Football at Troy
- Football at Jacksonville State
- Football vs. Liberty
- Men's Basketball vs. Middle Tennessee
- Women's Basketball vs. Middle Tennessee (first nationally televised game since 2016)
- CBS Sports Network (9)
- Football vs. South Florida
- Football vs. Middle Tennessee
- Men's Basketball vs. Liberty
- Men's Basketball vs. Jacksonville State
- Men's Basketball vs. Sam Houston
- Men's Basketball vs. UTEP
- Men's Basketball vs. Middle Tennessee (CUSA Semifinals)
- Men's Basketball vs. UTEP (CUSA Championship)
- Softball vs. Liberty (CUSA Championship)
- ESPN+ (154)
- SEC Network+ (7)
- Big Ten Network+ (5)
- ACC Network+ (2)
1 Nielsen's proprietary data measures audience value, with the final media exposure value determined by how much an entity would need to spend in advertising dollars to receive the same amount of exposure that was generated.
