BOWLING GREEN, Ky. – WKU Athletics announced a partnership on Tuesday with Athlete Advantage, recognized as an industry leader in the NIL space.
Athlete Advantage, based in Lexington, Ky., will join WKU's already robust lineup of NIL resources, providing NIL services for the athletic department and student-athletes.
"We are excited to partner with Athlete Advantage as we continue to develop the best NIL program in Conference USA," Athletic Director Todd Stewart said. "Athlete Advantage will be yet another resource that our student-athletes have at their disposal to maximize their Name, Image and Likeness while competing as a Hilltopper." For more background, read Stewart's From The Desk newsletter, which was also published this morning.
Athlete Advantage offers a comprehensive 360-degree solution for student-athletes and universities, and is uniquely positioned to support and protect student-athletes through their NIL journey. Through its NIL Management Partner program, Athlete Advantage can help universities flourish in this new space while focusing on building a sustainable NIL program and assisting student-athletes with services like brand building, media opportunities, financial literacy, accounting and tax services, contract reviews, and brand partnerships.
"Athlete Advantage is proud to partner with Western Kentucky University and its student-athletes, and we are pleased the University and Athletics department has trusted us to be an integral piece in the growing NIL space," said Tom Bower, Founding Partner and President of Athlete Advantage. "WKU has great partnerships in place, and we look forward to putting our efforts into helping all Hilltopper student-athletes benefit and have a good experience with NIL."
WKU and Athlete Advantage will continue to utilize and work with its numerous NIL partners, including Red Towel Trust, the official NIL collective of WKU, INFLCR, The NIL Store, Hilltopper Local Exchange, and the CLIMB Program to position its student-athletes as best as possible in the current NIL landscape of college athletics.
"Red Towel Trust looks forward to continuing to collaborate with WKU, Athlete Advantage, and its NIL partners to ensure that WKU remains among the nation's best and most competitive universities in college athletics," Executive Director Nick Uhlenhopp said. "We are committed to helping WKU's student-athletes find success on and off the field, and we are excited about future opportunities our Hilltoppers will have with the variety of resources they have available to them."
For more information on Athlete Advantage, contact Brian Teter at bteter@athleteadvantage.com or visit www.athleteadvantage.com.
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